Awareness and knowledge about the risks of prenatal alcohol exposure can assist women to make informed choices about their alcohol use during pregnancy. Alcohol use in pregnancy is a sensitive issue. Formative research is necessary to develop and test messages about alcohol and pregnancy, targeting women who are pregnant and planning a pregnancy. These health promotion messages will seek to promote healthy decisions and educate women about the risks to the fetus of prenatal alcohol exposure.
Project lead:
Telethon Kids Institute
Contact:
Carol Bower
carol.bower@telethonkids.org.au
Project dates:
2009-2010
Publications:
- PhD Thesis
- Messages that increase women's intentions to abstain from alcohol during pregnancy: results from qualitative testing of advertising concepts
- Promoting abstinence from alcohol during pregnancy: Implications from formative research
- Health professionals addressing alcohol use with pregnant women in Western Australia: Barriers and strategies for communication