This article reports on the beliefs and attitudes of women in Western Australia to alcohol use during pregnancy and motivations for behavior change. The findings informed the development of four TV adverts which were also evaluated as part of the project.
Authors: Kathryn E. France, Robert J. Donovan, Nadine Henley, Carol Bower, Elizabeth J. Elliott, Janet M. Payne, Heather D'Antoine, Anne E. Bartu
Date: July 2013