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Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research

This article reports on the beliefs and attitudes of women in Western Australia to alcohol use during pregnancy and motivations for behavior change. The findings informed the development of four TV adverts which were also evaluated as part of the project.

Authors: Kathryn E. France, Robert J. Donovan, Nadine Henley, Carol Bower, Elizabeth J. Elliott, Janet M. Payne, Heather D'Antoine, Anne E. Bartu

Date: July 2013

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Page last updated 17 October 2017